Leaflet, mailshots and brochures are created solely for delivering relevant information
about a product or service to a preferred target audience. Each piece of printwork has
the potential to be a very persuasive marketing tool provided it is capable of capturing
the attention of that audience group for the required amount of time necessary to
influence their decision to purchase a product or service.
Attention grabbing designs which incorporate appropriate messages that fulfill the needs
or aspirations of a potential customer will create the desired impact.
It is our task to make people perceive the message contained within the literature as
something that is important to them personally. It is a skill that comes from a thorough
understanding of a company's marketing objectives - only in this way can literature, in all
its guises, become highly effective sales tools.